Founded in Austin, Texas in 2019, FA_MUS Now is a revolutionary eCommerce platform that provides shoppable video, live-stream interaction, and real-time engagement. A better way to shop from anywhere! The personalized in-store shopping experience in the palm of your hand.
To create a brand identity system that captures the essence of an interactive video commerce platform that structurally integrates the fusion of an F&N to create a diamond like shape. A patterning system was birthed out of this design that creates a helix like shape expressing a change in the DNA of shopping.