The Hope Bridge
The Hope Bridge Pregnancy Resource Center is a non-profit organization with a heart for seeing the Holy Spirit encounter each woman, birth father and unborn child that enter their doors. They want to walk with them, encourage life, introduce them to Christ, and offer support services with optimal care and information such as childbirth classes, free doula services, parenting classes, free pregnancy tests, ultrasounds, counseling, practical help and to be a bridge for them to other relationships that will encourage life & Hope. Their mission statement is to affirm, proclaim and promote the value of life for women, children and families. If you or someone you know in the Dallas Metroplex is pregnant and in need of help, financial assistance, or unsure about their pregnancy in general and has question please contact The Hope Bridge directly and they will help you move forward with care and the right support in Hope that you will need.
Task
Bridging a sense of comfort and hope to welcome every pregnant woman into their care to offer the right optimal care and information for those in need. The brand identity is to feel neutral, feminine, and provide hope through a non-profit organization revolved around change and rescue. We helped with a brand identity system that represented their cause and played with the concept of symbolically tying to the Rainbow that God had set before the world that He would not destroy humanity in the form of the flood. It’s representative of life and overcoming death and also can be seen from going from point A to point B crossing over the bridge in typographic form and structure.
