In this episode, we’re speaking with Courtney Walden, founder, and Lead Floral Designer at Walden Floral LA, an established floral studio based in the Los Angeles area, specializing in weddings and events as well as providing local flower delivery services throughout the LA and Malibu areas.
Courtney had some great insights to share with us and some amazing thoughts on the branding and marketing side of the flower industry.
Listen to the episode for the full conversation…
About Our Guest
Courtney Walden is a trained professional dancer who gained interest in the wedding flower industry while preparing for her own wedding. This led her to found Walden Floral LA in 2016 with a goal of spreading joy with their inspiring and unique floral arrangements.
About The Brand
Walden Floral LA is a Los Angeles-based Floral Studio specializing in both live and dried artistic flower arrangements for weddings, corporate events, home delivery, and more. Their brand guidelines, designed and created by Ryan Walden, are well developed and create a feeling of elegance with whimsical touches representing their incredibly imaginative flower arrangements.
You can learn more about them on their website: waldenfloralla.com
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Links To Learn More
Follow Walden Floral LA on Instagram @waldenfloral
Browse their collection of floral arrangements available for purchase at https://www.waldenfloralla.com/shop/
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Fifty Elevn is a full-service branding + marketing agency. We collaborate with brands to elevate their story, revitalize their image, and design their experiences.
Learn more at fiftyelevn.com
Follow us on Instagram @fiftyelevn
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Podcast Hosts
Michael Nease- CMO, Fifty Elevn
Matthew Jones – Founder & CEO, Rainbow Creative