In this episode, we’re talking with Tiffany Buzzatto founder and CEO of DEW MIGHTY – A Concentrated Skin Care Brand, Striving for Zero Waste & Plastic Free.
Tiffany Buzzatto, a Southern California native, has been working in the beauty industry for a decade and a half. She has cultivated an appreciation for the ocean and a healthy outdoor lifestyle while living in her hometown of Hermosa Beach tucked away in Los Angeles’ spectacular South Bay just south of LAX.
This was a very rich conversation about branding and how it should reflect your deeper beliefs as a person and as a company.
About Our Guest
Tiffany Buzzatto is a 15+ year behind-the-scenes contract manufacturing and chemical supply veteran with a passion for skincare and the environment.
After years of working in the beauty industry, Tiffany was struck by how wasteful it had become, especially after the major retailers began to heavily rely on their sampling programs. The result of this was the production of millions of single-use samples which were designed to be discarded after 1-2 uses. Shocked by such a great amount of waste, she was prompted to research more earth-friendly materials while questioning the common reasons for choices made regarding ingredients and componentry. The end result was DEW MIGHTY, an earth-friendly skincare brand built on their four pillars:
Refuse: Set a positive example
Reuse: Use existing items instead of purchasing new
Reduce: Consume less overall
Recycle: At last resort, additional lifecycles.
Their approach is so thorough that even the box their products ship in is compostable and includes a friendly message reading “PLACE IN COMPOST, DO NOT THROW IN TRASH”.
About The Brand
DEW MIGHTY relates back to the concept that if we can circulate the products we use and throw away less into the waste bin we are eliminating a linear consumption pattern. Their pillars of the company are: Refuse, Reuse, Reduce, and Recycle. All aspects of their brand are thoughtfully considered and analyzed for as little waste as possible. This is why they consider themselves a Circular Beauty Brand that strives for Zero Waste & Plastic Free.
As a brand, they focus on innovative formulas & minimal packaging so you can focus on beautiful skin and preventing landfill waste. They consider this way of creating products as being NUDE BUT NOT NAKED™.
Links To Learn More
Follow DEW MIGHTY on Instagram @dewmighty
Learn more about DEW MIGHTY on their website – dewmighty.com
Fifty Elevn is a full-service branding + marketing agency. We collaborate with brands to elevate their story, revitalize their image, and design their experiences.
Learn more at fiftyelevn.com
Follow us on Instagram @fiftyelevn
Michael Nease- CMO, Fifty Elevn
Matthew Jones – Founder & CEO, Rainbow Creative