April 21, 2022

RCoTek

The mass communication platform you’ve been looking for a truly unique, one-of-a-kind technology platform that allows for real-time, interactive communications via SMS, MMS, voice, & email.

Task

Building a brand and developing a story that captures the mission behind the ministry to produce captivating and informative content that drives traffic to website with the purpose of the advancement of sharing the gospel of Jesus Christ to the lost.

  • Strategy

    Brand Strategy, UX Strategy, Marketing Coordination and Direction, Campaigning

  • Design

    Branding, Identity Design, Guideline System, UI/UX, Custom Media Kit, Marketing Support

  • Client

    RCoTek

Open Project

The Who

About The Brand

RCoTek – The mass communication platform you’ve been looking for. A truly unique, one-of-a-kind technology platform that allows for real-time, interactive communications via SMS, MMS, voice, & email.

The What

The Brand & Marketing Approach

Incorporating RCoTek’s multi-layered mass communication platform into the symbolically represented letter form of an R that is constructed from the central point of a wireless connectivity signal overlayed with shadow to provide dimension and depth.

We designated new colors for the keywords (technology, knowledge, experience, sharing) of this platform, and visualized the concept of ‘adding and sharing various knowledge and experiences as a mix of colors.

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