Branding Marketing
April 6, 2021

ARRA Networks

Fifty Elevn has worked closely with ARRA networks to develop an overall brand strategy, visual identity, and tone of voice that adequately represents the revolutionary tech startup as being the next great leap for mankind with connecting the unconnected.

Task

To create a brand identity system that embraces ARRA’s mission to bring connectivity to the world.

  • Strategy

    Brand Strategy, UX Strategy

  • Design

    Branding, Identity Design, Guideline System, UI/UX, Custom Media Kit

  • Client

    ARRA Networks

Open Project

About

Where fiber ends, ARRA begins. We connect the unconnected.

ARRA networks is a Software and Hardware solution to the last mile infrastructure problem. Their decentralized last-mile infrastructure incorporates a plug and play platform that dramatically reduces the cost of delivering broadband to new areas. This is a complete solution with built-in billing, automated network management, and regulatory compliance.

Process

Our Approach

We created a brand identity system that embraces ARRA’s mission to bring connectivity to the world. With a focus on the routing system hardware itself we took inspiration from it’s hexagonal shape and formed a trio representing unity and expansion. The centralized red to orange gradient supports the concept of radial growth in the mark. The typeface in the logo is a custom play on the bold letterforms that bridge the A through the R and the R through the A paired with its light style in the word networks for contrast. The color palette breathes in technology and exhales advancement of the future from orange blaze, blue ryb, resolution blue, to dark orchid.

Production

Website UI/UX Design

The sleek, elegant simplicity of the identity carries through the brand expression in the website. The digital application has a thoughtful, intuitive interface that allows users to easily understand the story, services and products. These creative elements support the brand’s narrative by introducing eye-catching elemental accents across the layouts of all the content that is being presented. Our conceptual direction was to create a modernistic, fresh, and colorful system designed to inspire everyone who interacts with the brand.

Production

Custom Media Kit Presentation and a One Page Flyer development.

This media kit is used as an essential marketing tool for promotional and investment opportunities, raising awareness, showcasing work, and explaining the services ARRA networks provides with their product.

Let’s collaborate

Send us an email, to discuss a new project.

Contact Us

We’re a team of creatives who are excited about answering the call to creativity with a framework of the Gospel ✞

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