A packaging and identity system for the hot sauce brand, The Devil’s Tears. This redesign conceptualized the company’s demographic market of the habitual hot sauce connoisseur and the heat seeker looking to melt their palette. This hot sauce is for the informal dinner table. The Devil’s Tears is so spicy, it takes only a few tears like drops to fulfill your needs of spice and flavor. The packaging and labeling are approached with a creative, clean, and modernist typographic and illustrative labeling system. There are three types of sauces; Habanero and Ghost Pepper and Jalapeño. The logo is a custom Type Face and illustration of a Crying Devil.