ESPN: Ultimate NASCAR

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About project

An editorial redesign of the 100 Defining Moments in NASCAR History. The overall aesthetic of this book is a typographic experiment playing on the concept of NASCAR’s culture. Each individual word in this entire book competes and races for the first read of its viewer with size, style, and color difference. The color schematics are representative of the NASCAR brand and each colorized word or phrase is displayed on sheets of acetate, which plays with the idea of depth and motion. The acetate represents the overlay of sponsorships presented on each NASCAR Stock Racing Car. The utilized Type Face is Helvetica Neue and was printed on Rives BFK and Arches Cover by Color Images. The book is dedicated to the NASCAR fans for their support and dedication. Limited Edition Book 1 of 1. Pending publication.