We created a brand identity system that embraces ARRA’s mission to bring connectivity to the world. With a focus on the routing system hardware itself we took inspiration from it’s hexagonal shape and formed a trio representing unity and expansion. The centralized red to orange gradient supports the concept of radial growth in the mark. The typeface in the logo is a custom play on the bold letterforms that bridge the A through the R and the R through the A paired with its light style in the word networks for contrast. The color palette breathes in technology and exhales advancement of the future from orange blaze, blue ryb, resolution blue, to dark orchid.
The sleek, elegant simplicity of the identity carries through the brand expression in the website. The digital application has a thoughtful, intuitive interface that allows users to easily understand the story, services and products. These creative elements support the brand’s narrative by introducing eye-catching elemental accents across the layouts of all the content that is being presented. Our conceptual direction was to create a modernistic, fresh, and colorful system designed to inspire everyone who interacts with the brand.
This media kit is used as an essential marketing tool for promotional and investment opportunities, raising awareness, showcasing work, and explaining the services ARRA networks provides with their product.
Half of the world’s population has no internet because it’s too expensive to lay fiber. Now, you can keep going with decentralized wireless infrastructure.